Practical writing on vehicle leasing leads, fleet manager buying behaviour, and the UK leasing market — published by XL Marketing and Fleetpoint.
12 August 2026 • 5 min read
Cost per lead is the headline number; cost per appointment is the one that actually matters. We explain how to calculate both and why brokers buying on price alone tend to overpay.
Read article →22 July 2026 • 7 min read
Getting leasing leads delivered straight into your CRM saves hours and stops leads from going cold. We compare Salesforce, HubSpot and Pipedrive for UK leasing brokers.
Read article →1 July 2026 • 6 min read
Fleet managers don't buy on impulse. We walk through the typical UK fleet vehicle replacement cycle — the triggers, the stages, the timeline, and where a leasing lead actually fits in.
Read article →10 June 2026 • 7 min read
Not all leasing leads are equal. We break down the five attributes a leasing broker should be checking for before paying for any lead — and what 'good' actually looks like.
Read article →20 May 2026 • 6 min read
Bought data and exclusive leasing leads are not the same thing. Here's what UK leasing brokers should know about each — and why the source of a lead shapes everything that follows.
Read article →